A Design Story Woven with Refinement; Rota Collection

Unveiled for the first time at the prestigious Salone del Mobile, Papatya’s new Rota Collection introduced a sophisticated perspective to contemporary outdoor living.
Captivating visitors with its striking presence, the collection transforms open-air spaces into a work of art through the seamless balance of form and function.
With its distinctive silhouette and refined detailing, Rota emerged in Milan as an iconic collection appealing to the most discerning tastes.

Design Selection: A Multi-Layered Story of Design and Craftsmanship

As the starting point of the Archiproducts X Papatya Design Selection narrative, the Papatya billboard positioned at the
Rho Fiera metro station offered an elegant welcome and strong visibility for design enthusiasts arriving at the fair. Integrated into the natural
rhythm of visitor circulation, this first encounter introduced the brand’s design language as a sophisticated and curiosity-driven prelude.

While defining the opening moment of the exhibition experience, this initial interaction established the first layer of the Design Selection
narrative in visitors’ minds, creating a visual memory that seamlessly referred to the immersive experience continuing at the stand.

The Design Selection story gained further depth through the talk held with Sylvain Willenz, designer of the Istanbul Collection.
The ideas, engineering approach, and sources of inspiration behind the products were shared within a more intimate and meaningful context.

This holistic curation delivered a consistent and powerful brand experience one that spoke the same design language across multiple touchpoints.
As the Archiproducts X Papatya Design Selection 2026 experience continued to gain attention across international design platforms,
it once again highlighted Papatya’s contemporary interpretation of outdoor living spaces.

Holistic Approach, Lasting Impact

With its sustainable production philosophy and international expertise, Papatya not only strengthened its collaborations,
but also positioned itself as a powerful brand contributing to the global design ecosystem fostering dialogue and
supporting the evolution of the industry. Its holistic approach to both visual and experiential presentation once again
revealed the lasting impact of Papatya’s design vision, where aesthetics, innovation, and craftsmanship come
together in a timeless expression of contemporary outdoor living.