As Papatya, we took part in the IIFF International Istanbul Furniture Fair, one of the most prestigious gatherings in the design world and the year’s first major showcase of contemporary design. We presented our most distinguished collections where our timeless aesthetic vision meets contemporary architectural approaches to our visitors.
Our collections, with a particular focus on outdoor living, stood out through their clean forms, refined details, and superior material quality, attracting strong interest from architects, industry professionals. Our innovative design language and functional solutions redefined the perception of comfort and aesthetics in outdoor furniture.







We offered a bespoke VR experience that transformed the perception of design into a spatial journey. Moving beyond static display, we sought to evoke the concepts of movement, time, and space through a layered, intuitive, and immersive VR presentation.
Reflecting our holistic approach to outdoor living, this experience became one of the most striking and memorable highlights of the fair.
Papatya did more than exhibit products. With its clear design approach, strong production capability and industry vision, the brand added real value to the fair. The interaction with visitors turned our stand into an active meeting point. Our collections brought together aesthetics, durability and engineering, contributing directly to the overall design atmosphere. With a sustainable production approach and global experience, Papatya actively contributed to the international character of the exhibition and supported the development of meaningful industry connections.






Within the scope of the “University x Industry Collaboration” project led by the creativity and business development platform A GOOD IDEA, we accompanied third year students from the Department of Industrial Design at Bahçeşehir University throughout their design processes. Along this journey from conceptual thinking to production reality we shared key industry considerations such as material selection, ergonomics, manufacturability, and the balance between aesthetics and function. Our focus was on emphasizing design not merely as a pursuit of form, but as a holistic way of thinking.
The tangible outcomes of this design process were presented to visitors at the exhibition area during the fair, where they were showcased alongside their production realities.



Throughout the fair, we also took on the role of furniture sponsor for A Good Idea Cafe a vibrant meeting point for industry professionals positioning ourselves at the very center of dialogue and interaction.
This contribution, which nurtured furniture culture not only through products but also through spaces of exchange and connection, reflected Papatya’s holistic approach to the industry.



19-23 January 2027
After a full, productive, enjoyable,
and inspiring fair,
meeting again next year.
